Do you visit many webpages before booking a trip? Do you search for cheap flights and hotels on incognito mode? Do you read about destination and what is worth to see there?
Now you wonder why trip planning and review websites have tons of users?
Planning a vacation can be an exciting ordeal. It involves choosing a destination, a place to stay and what do once you get there. But, for many travellers, trip-planning is considered a giant pain in the butt.
Expedia conducted a study which found that travellers who visited a tourism portal like Incredible India 45 days prior to booking a vacation package on online travel agency, made 38 visits to travel sites before purchasing the vacation package.
A large number of our customers, book their DSLR Cameras 3 weeks in advance. Which definitely shows that they have visited our website earlier and reviewed the product way before making a purchase decision.
When researching a trip, consumers first look for information and compare prices - and that's where they jump from one website to another looking for that robust content which can assist them in making a decision.
Millennials are driven by high-quality video and images. One reason why a lot of travel planning websites are investing their time and money into developing those short videos and candid photos of exotic locations.
For the common man, travel is a complicated matter. It involves multiple stakeholders and multiple decision makers. To top it all, there is abundance of choice to choose from. No matter how they end up booking a trip, consumers are spending their time visiting an average of 38 websites to plan their getaways.
It is also found that a week before making a booking, travelers more than doubled the time they spent on surfing the internet. This is one of the reasons why you see travel ads every where from the websites that you have visited to get your travel information. These companies have a comprehensive re-targeting mechanism which lets them target you at every website you visit. More over, you will see a steep increase in your airline ticket rates as well if you go back and check in the same computer that you checked in the first time.
Travel planning is more than just booking your flight and hotel; its an experience in itself. There are various websites to make it easier but more is not always the merrier.
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